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Since 1927 · Fossano, Italy

Balocco: Italian panettone, pandoro and cakes since 1927

Balocco began in 1927 as a pastry shop in Fossano, a town in Piedmont in north-west Italy, opened by Francesco Antonio Balocco. From 1948 the family baked panettone, pandoro, colomba Easter cakes, biscuits and wafers, and in 1970 it moved into industrial production, still in Fossano.

The family is behind the Mandorlato, created by Aldo Balocco, the founder’s son, and described by Balocco as the first panettone made with almonds and sugar: a fruited panettone under a hazelnut glaze with whole almonds and frosted sugar. Its classic panettone is naturally leavened and cooled upside down for eight hours to keep it light and fragrant.

We stock Balocco’s Christmas panettone and pandoro alongside its year-round cream cakes (the Maxi Ciok Dubai Dream, Torte in Festa and tiramisu cake) and its hazelnut and cocoa wafers, at the same prices online as in our shop in Harold Hill.

Balocco panettone and cakes: your questions

What is Balocco?

Balocco is an Italian family bakery from Fossano in Piedmont, north-west Italy. Francesco Antonio Balocco opened it as a pastry shop in 1927, and from 1948 it baked panettone, pandoro, biscuits and wafers. Its cakes and biscuits are now sold in dozens of countries.

What is the difference between panettone and pandoro?

Panettone comes from Milan: a tall, domed cake made with raisins and candied orange peel. Pandoro comes from Verona: a golden, eight-pointed star with no fruit, rich in butter and eggs, and dusted with icing sugar before serving. They are Italy’s two classic Christmas cakes, and both have a light, airy crumb.

Which Balocco panettone should I choose?

For a traditional panettone, choose the Classico, with raisins and candied orange peel. The Mandorlato adds a hazelnut glaze with whole almonds and frosted sugar on top, and the Gocciolotto swaps the fruit for chocolate chips. For something richer, the Creamy Pistachio & Hazelnut panettone has two cream fillings, and the Pandoro Maxiciok has pistachio and hazelnut creams under a milk chocolate coating.

What is the Balocco Maxi Ciok Dubai Dream cake?

A 650g sharing cake inspired by the Dubai chocolate trend: a pistachio and white chocolate cream centre with milk and dark chocolate and kataifi, the crisp shredded pastry used in Dubai chocolate bars. It suits birthdays, celebrations and coffee breaks all year round.

How do you serve panettone and pandoro?

Cut panettone into tall wedges from the top down, like a cake. In Italy it is often served with a sweet wine such as Moscato d’Asti or with mascarpone cream. Slice pandoro across into star-shaped layers, and if it comes with a sachet of icing sugar, dust it over just before serving.

Do Balocco cakes contain nuts and other allergens?

Most Balocco cakes contain wheat (gluten), eggs, milk and butter. The pistachio, hazelnut and almond cakes contain nuts, and Balocco’s labels warn that the range may contain other tree nuts, soya and mustard. Allergens are in bold in the ingredients on each product page; always check the pack before buying for someone with an allergy.

Are Balocco cakes suitable for vegetarians, or halal?

Balocco cakes are made with butter, eggs and milk, so they are not vegan. Balocco does not state vegetarian or halal certification on the packs we stock, so check the ingredients (for example the emulsifiers) on each product, or ask us before you order.

How long does a panettone keep once opened?

Unopened, follow the best-before date on the pack. Once opened, keep the cake in its bag, tightly closed, somewhere cool and dry, and enjoy it within three or four days while the crumb is still soft.

Where can I buy Balocco in the UK?

You can order Balocco online from us for delivery across the UK, or buy it in our shop in Harold Hill, Romford. We stock Balocco panettone and pandoro, the Maxi Ciok, Torte in Festa and tiramisu cream cakes, and the hazelnut and cocoa wafers, at the same prices online as in the shop.

Do you deliver Balocco cakes across the UK?

Yes. We send orders across the UK by Royal Mail or DHL. Delivery is free on orders of £70 or more to the UK mainland, or you can collect your order from our shop in Harold Hill, Romford.

What our customers say

Google reviews
4.6 Based on 119 reviews

A selection of our 5-star Google reviews

  • kikelomo olorunnipaApril 2025
    I only just found out about them this morning and delivery was made in less than 2 hours. The store has varieties of items you hardly see elsewhere for great prices. Their service is highly impressive and recommended. Driver was so kind and polite. I’ll definitely be purchasing from them, they’ve won my heart
  • IZA CMIECHSeptember 2026
    I highly recommend it. Fast, efficient and stress-free.
  • Iftime IonutAugust 2026
    Best shop with European food
  • OZGUR ERITENMarch 2026
    The price service and everything beyond your expectations and amazingly Good 🧿🙏Highly recommended The best in its kind and class for any shopping requirements with amazing variety and quality of international food and groceries
  • Vedat HazirMarch 2026
    I always find what i am looking for in this shop. Lots different product variety from all around the world. They do very fast delivery and they are always very frindly. Love this shop!!
  • Mehjabeen AhmadFebruary 2026
    Brilliant store. I do local delivery sometimes when I cant get out to the shop. They dont charge you the earth to deliver and deliver it with care and respect. Thank you.
  • Natalia GNovember 2025
    Highly recommended! Fast shipping! ( I ate the candy in an hour just as I said 😅)
  • MichelleNovember 2025
    Fantastic customer service. Placed order and was delivered the next day. Unfortunately wrong items were sent. Phoned them immediately and they were very polite and apologetic. Arranged for someone to deliver the correct order the same evening. Brilliant service. Will definitely order from them again.
  • Reece TNovember 2025
    Lovely friendly service loads to choose from
  • Alex BalanAugust 2025
    Super quick delivery. Highly recommend
  • H DacresJuly 2025
    I placed 2 orders so far . My last one was late Sunday evening . I got it delivered this morning . The packing and shipping is fast . Everything is packed securely . Definitly will be using the shop a lot . The shop has a huge variety of products . Some of them i have never had before but with the fantastic prices they have i will try them .
  • Jim CargillJune 2025
    Very efficient service. Ordered on Sunday and despatched on Monday by royal mail 48. Very pleased.